SSEME-MCB'24

Marketing and Consumer Behaviour

SSEME-MCB '24 is one special session of the 2nd International Conference on Social Sciences, Economics, Management and Education, which will be held during July 15-17, 2024 in Qingdao, China. This session is calling for original manuscripts, all submissions will be evaluated based on originality, technical and research content/depth, correctness, contributions, and readability.

SSEME-MCB'24 Topics of interest include, but are not limited to the following:

• Sustainable consumer behaviour
• Customer satisfaction, customer retention, and business performance
• Online and offline consumer management
• Ethical fashion consumption
• Marketing and sustainability
• Social marketing
• Marketing in tourism sector
• Innovative marketing in SMEs
• E-marketing and social media marketing

SSEME-MCB'24 Session Chair

Inna Alexeeva-Alexeev, A lecturer and researcher at the University of Cantabria, Spain; with experience as Project Manager in International projects. Extensive international experience in various companies and sectors in commercial management, marketing and business development positions Her area of interest includes marketing, gender gap, business management, entrepreneurship, and innovative educational methodologies.